Research methods

Surveys

Gather direct feedback, opinions and preferences from participants to understand needs, priorities and reported experiences.

Questions this method can help explore
  • What do customers think about their experience?
  • Which features or improvements matter most?
  • What patterns appear across different participant responses?
Useful when
  • Collecting attitudinal feedback at scale
  • Understanding preferences and priorities
  • Combining structured and open-ended responses
What to prepare
  • A focused research objective for the survey
  • Questions that are clear, neutral and relevant
  • Any answer options, scales or open-text prompts you need
What you can learn
  • How participants describe their experience
  • Which themes or priorities appear across responses
  • Where follow-up qualitative research may be useful

Ready to plan your study?

Choose a plan based on the research capacity you need. Every plan includes all six core research methods.

View plans Explore all methods