Explore six practical research methods for evaluating websites, prototypes, navigation, information structures and participant feedback.
Observe how participants complete tasks on a live or staging website and identify where the experience creates friction.
Test proposed interfaces and flows before development so you can identify improvements while designs are still easy to change.
See where participants click first when given a task and assess whether the interface makes the correct starting point clear.
Test the findability of information within a navigation structure without visual design influencing participant decisions.
Understand how participants naturally group information to help shape navigation, content structures, products or service categories.
Gather direct feedback, opinions and preferences from participants to understand needs, priorities and reported experiences.